Infinity Marketing Team’s (IMT) activation of the State Farm Gamerhood Challenge took Gold Winner honour in the ‘Strategic Program – Interactive Brand Experience’ category at the MUSE Creative Awards.

State Farm Gamerhood Challenge aimed to connect the American insurance brand with Gen Z and millennial audiences. Consisting of a ‘gaming neighbourhood’ akin to an interactive gameshow, it featured a cast of popular streamers dealing with a litany of unpredictable-but-insurable events. The activity was an entertaining way for a challenging target audience to learn about the virtues of insurance whilst playing their own related trivia rounds. Bringing the concept to fruition was IMT, appointed by State Farm to oversee everything from strategy and concept development to design, production, social media strategy and talent sourcing.

The MUSE Creative Awards is a part of the MUSE Awards Programme, created by the International Awards Associate (IAA) to honour and encourage creativity by providing a new standard of excellence for media design, production and distribution.

Click here for more information on the State Farm Gamerhood Challenge. 

Click here for more information on the Awards.